MideaExport RepresentationWhat are the core advantages?

As a leading enterprise in the home appliance industry, Midea Groups export agency service has three unique advantages:

• Full - link resource integration ability: Leveraging the groups scale advantage with annual export volume exceeding $50 billion (2023 data), it can coordinate logistics networks in 60+ countries and 120 overseas service institutions
• Industry - specific solutions: For special requirements of home appliance exports (such as energy efficiency certification, after-sales service systems), it provides fast-track channels for 200+ international certifications including CE/UL
• Digital trade system: The self-developed cross-border trade platform enables end-to-end visibility from order tracking to tax rebate declaration, supporting API integration with mainstream ERP systems

Does the service scope cover non-home appliance categories?

According to the latest 2025 business structure:

• Main product categories: White goods (65%), kitchen appliances (20%), environmental appliances (10%)
• Extended categories:
  • : Smart home supporting products (requires Midea IoT ecosystem certification)
  • New energyRelated products (photovoltaicinverters, energy storage equipment)
• Not yet covered: Special regulated categories such as food and pharmaceuticals

Is the cooperation process sufficiently transparent and efficient?

The standard service process includes 5 key nodes:

• Qualification pre-review stage: Requires enterprises to provide basic qualifications such as ISO9001, with an average review cycle of 3 working days
• Customized solution stageGenerate compliance solutions based on product HS codes, involving 15 risk warning indicators
• Order execution phaseSupport various trade terms including EXW/FOB/DDP, with customs documentation preparation time controlled within 48 hours

Does the fee structure have market competitiveness?

Comparative analysis based on industry research data:

• Basic service feeCharge 0.8%-1.2% of cargo value, lower than the industry average of 1.5%
• Value-added service premium:
  • Additional 0.3% charge for special document certification
  • Additional 0.5% charge for urgent order processing
• Volume discount mechanismAnnual export volume exceeding $3 million can apply for tiered rates

Is it suitable for small and medium-sized enterprises to cooperate?

Recommend enterprises evaluate based on the following criteria:

• Recommended cooperation:
  • Single shipment value exceeding $50,000
  • Products involving multi-country certification requirements
  • Target markets being emerging economies
• Recommend selecting alternative service providers:
  • Monthly export frequency below 2 times
  • Single shipment value below $10,000
  • Requiring non-standard customized services

How to verify service reliability?

Recommend customers examine through three dimensions:

• Customs data traceabilityVerify authenticity of historical customs records through single window query
• Data - Driven Decision - MakingRequest provision of trade dispute handling cases from the past 2 years
• Fund Security MechanismConfirm whether payment channels insured by Sinosure are used

What alternative solutions are worth considering?

Provide alternative suggestions based on enterprise type:

• Small and micro enterprisesAlibaba International Stationforeign tradeService Alliance
• Special Category ExportsChina Certification & Inspection Group (CCIC) Professional Services
• Multi-category Comprehensive RequirementsSinotrans, COSCOMaritime TransportationComprehensive Logistics Service Providers